MANDANA DAYANI
Brand Builder, Entrepreneur, Political Strategist and Impact Leader
Mandana Dayani is a visionary business leader and expert in building and rapidly scaling industry-leading, global brands across entertainment, media, fashion, and technology. She is also the founder of several influential, culture-shaping philanthropic organizations.
Most recently, she served as President of Archewell, founded by Prince Harry and Meghan. During her tenure, the organization released the #1 documentary on Netflix, the #1 podcast on Spotify, and the #1 autobiography published by Penguin Random House. In 2025, President Biden appointed her to the United States Holocaust Memorial Council Board of Trustees.
Her career began as a corporate attorney, talent agent, and producer before she transitioned into building global consumer brands. With a focus on engaging Gen Z, Millennials, and women consumers, Mandana continues to serve on multiple boards, advise major brands, and invest in women-led consumer companies. Her brand campaigns have generated billions of impressions through innovative digital-first strategies, influencer partnerships, content production, and collaborations with major brands such as Disney, Bumble, and the NBA. She is a regular guest on MSNBC’s Morning Joe and speaks to global audiences on how to scale brands and movements. Additionally, she has worked as a surrogate on three presidential campaigns and serves as a strategic advisor to leading political and philanthropic figures worldwide.
Mandana resides in Los Angeles with her husband, their two daughters, Anderson and Miller, and their beloved golden doodle, Jack Bauer. Her experience fleeing Iran and arriving in the United States as a religious refugee continues to be her primary motivation for her activism.
AS SEEN IN
Mandana Dayani is a business leader and brand architect who has built and scaled some of the most influential consumer brands across entertainment, media, fashion, and technology. Her work sits at the intersection of culture, storytelling, and strategy - transforming ideas into movements that capture global audiences. Her expertise lies in reaching Gen Z, millennial, and women consumers through digital-first strategies, celebrity partnerships, and cross-platform storytelling.
A relentless advocate for human dignity and justice, Mandana has stood up for women and girls in Iran, volunteered at the U.S.–Mexico border, and urged diplomats at the United Nations to condemn sexual violence. At the same time, she has shared her own journey of building national movements that create cultural change and drive action.
Through the power of storytelling, Mandana has led culture-shaping campaigns that inspire compassion and mobilize millions. She has united companies, influencers, and volunteers, moving them off the sidelines and into action, and put urgent issues in headlines worldwide.
@MANDANADAYANI
